Biondolillo Associates

Industry Pioneer & Leader

For over two decades, Biondolillo has been a national leader in demonstrating the marketing and fundraising potential of health and human services organizations in a burgeoning marketing-savvy environment. We sparked the national renaissance in walkathons and other pledge-based fundraisers by transforming what had previously been considered community-based fundraising vehicles into multi-million-dollar businesses. Additionally, we coined the term "signature event" to describe an event whose brand recognition in the market is greater than or equal to the brand recognition of the sponsoring nonprofit organization, and to describe an event whose production values carry the “genetics” of the sponsoring nonprofit’s mission.

Innovation & Excellence in
Large-scale Special-event Fundraising

Biondolillo introduced into the world of walkathons numerous approaches and techniques now considered industry standards, such as workplace-focused participant recruitment, comprehensive team-organizer systems, and corporate kickoff breakfasts.
Biondolillo runs the nation’s only "signature event" think tank, and boasts an extensive library of "signature event" business plans.
Biondolillo has developed the nation’s most comprehensive special-event fundraising training program for nonprofit staff and volunteers, and has led the nation in developing the field of large-scale special-event fundraising.
Biondolillo introduced in the nonprofit sector the concept that large-scale special events should serve as donor acquisition and cultivation vehicles, and not merely transactional fundraisers.
Biondolillo has led the nation in developing events whose large constituencies have enabled their nonprofit sponsors to accomplish multi-million-dollar government appropriations.
One Biondolillo event is credited with having epidemiological impact—the first known instance in the U.S. of a special event being linked definitively to saving lives.
Biondolillo invented the Flagship™ Sponsorship model—the nation’s first corporate sponsorship model based on employee participation.
Biondolillo brokered the nation’s first million-dollar media sponsorships on behalf of local, individual special-event fundraisers.
Biondolillo launched the field of "Campaign-style Public Relations" to support local, individual special-event fundraisers with several hundred print placements.
Biondolillo has led the nation in helping to change the role of nonprofit special events from "draining fundraising vehicles" to "lead development vehicles."
Among Biondolillo’s landmark walkathons are national leaders in the areas of breast cancer, hunger, asthma, disabilities and arthritis.
Among Biondolillo’s landmark "signature events" are the nation’s first film and video television production festival for children, the first holiday ornament fundraising campaign, the first facility-based animal hall of fame, and the largest "read aloud" in America.
Since 1984, fundraisers developed by Biondolillo have raised over $750 million.