Biondolillo Associates

Signature Events
Signature Marketing Programs

Two case summaries
plus photo cap of new program

Case #1

This program—designed for a leading statewide anti-hunger organization—has been recognized with a Super Bell, the highest honor in the marketing and public relations industry in New England.

Objectives:

Raise hunger awareness, especially among school children.
Raise funds for hungry children and their families around the holidays.

Solution:

"Santa’s Kitchen"—the nation’s first holiday ornament fundraising campaign. Project Lifespan: 1987-1998.

Program Elements:

Hunger awareness curriculum unit and a "holiday spoon ornament" craft workshop made available to hundreds of elementary schools. Students learn about hunger—its economics, geography and nutritional consequences—then decorate and contribute a "spoon ornament" as an expression of concern for hungry children and their families.
"Spoon ornaments" collected during a major downtown outdoor celebration event. Santa’s Kitchen aprons and other premiums for sale.
"Spoon ornaments" then sold throughout the state by a major retail chain at in-store kiosks staffed by employees and volunteers.
Funds raised from businesses contributing challenge grants to encourage school children and community groups to make "holiday spoon ornaments."
Media sponsors appeal both for "spoon ornaments" and cash contributions to the campaign.

Results by year seven:

Over 100,000 "spoon ornaments" collected annually—a new public art form is born!
Status as unofficial holiday campaign among state’s elementary schools.
Over 500 print publicity "hits" and a half-million dollars of television and radio sponsorship benefits annually.
$700,000 in funds raised annually.

Case # 2

This program—designed for a government-funded nonprofit which helps gain employment for disabled and disenfranchised individuals—was selected in 2003 for recognition by the New York/New Jersey Port Authority upon the post-9/11 reopening of the World Trade Center PATH train station.

Objectives:

Create relationships with private sector corporations that might serve as placement sites for clients.
Raise visibility, as well as private sector funds, for this low profile organization.
Create a sense of community around the organization’s core value: work.

Solution:

"Words About Work!"—the nation’s first "advertised" workplace-based poetry contest promoting the meaning and value of work. Project Lifespan: 2000 to present/ongoing.

Program Elements:

Corporate Human Resources Directors, the campaign’s natural target, purchase and disseminate the contest to their workforces, and consider employing the nonprofit’s clients.
A selected-for-cultivation panel of judges assembled by the nonprofit evaluates entries.
Winning entries are chosen and advertised on bus and subway cars, transit kiosks and other billboards throughout the city.
An annual celebration and recognition event at a historic site reinforces and wraps up the campaign.

Annual results by year eight:

Relationships with hundreds of companies.
Millions of impressions create organizational visibility and name recognition throughout the metropolitan area.
$300,000+ in funds raised annually.

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5th Anniversary: The Big Cheese Reads!

Boston Mayor Tom Menino, Steven Biondolillo, and former Boston Partners in Education CEO Frances Moseley at the launch of the Biondolillo-created signature marketing program, "The Big Cheese Reads"—the nation’s first CEO-driven literacy/mentoring program for school children. In the past five years, 100 Boston-area CEO’s have been engaged with middle school classes as Big Cheeses, and over $2 million has been raised!

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